November 2009, at the fun fun festival

Source http://www.avclub.com/austin/articles/fun-fun-fun-fest-2009,35178/


“Worst product placement
The creepy blue Camel tent covered in cancer warnings and "No Cameras" signs lured smokers with the promise of free cigarettes, but something about its windowless facade suggested that it hid something far more sinister—like some sort of alien probe program, or free Snus. But at least it had intrigue going for it, which was more than could be said for the overbearing campaign for The Men Who Stare At Goats. The camouflage tent, street team decked out in fatigues, and free “No Goats No Glory” T-shirts were fairly standard shilling, but did you really need to bring in a live goat and tie him to a tree for the duration of the festival? Not only does that movie look kind of shitty, but now we associate it with a sad goat stuck standing in the rain while jackasses try to feed it beer cans.”